These tactics are highly visible; Think of the times you've seen brand logos on racing cars or soccer jerseys. This type of sponsorship adds brand credibility and turns a smaller brand into a national or even global player. Soccer has become a global game and companies from all over the world have a presence in soccer uniforms and sports stadiums . Citi Bank, for example, paid a huge price for the naming rights to the New York Mets' home stadium. For Citi Bank, this type of exposure means that the brand name will be constantly mentioned by sports commentators.
Don't forget about the eSports market You may have noticed ESPN's frequent coverage of popular eSports leagues . Or maybe a viral live stream on Facebook, YouTube, or Twitch. Total eSports revenue in 2017 was $696 million and is estimated to hit the $1.5 billion mark by 2021. Celebrities, athletes and brands are starting to get involved in partnerships Whatsapp List with teams, players, tournaments and eSports leagues. The Overwatch League signed 12 teams to the world's first city-based esports league featuring investments made by some of the most successful owners in esports. Riot introduced a franchise model for teams fueled by investment from NBA team owners and the endemic gaming space. Intel Extreme Masters held its tournament in Poland with an attendance of 173,000 fans, making it the largest live event in eSports history.
Blizzard opened a dedicated esports arena called Blizzard Arena and the League of Legends World Championship reached 60 million unique viewers online. Are you wanting to know more? Monetize your video content Video-on-demand content is a great opportunity for companies that want to leverage sports marketing to grow their business. Live video has become a standard for big platforms like Facebook, Periscope, Instagram , Twitch or Livestream. This fast-growing market should reach $70 billion worldwide by 2021. Live videos are much more powerful than scripted videos: nearly 3x more viewers watch them with an average 12x higher engagement rate.